Build the agency you want, not the one you’re told to have.
The Lifestyle Agency Advisory. Supporting specialist, lifestyle agencies that crave long-term sustainable growth, through advisory, new business and niche strategy development.
Being everything to everyone leaves you instantly forgettable.
Discover your niche, and own it.
What if you could identify your ideal clients, differentiate yourself from the competition and become the leading voice in your sector?
With over 21 years experience in the agency sector, I began my career as a graphic designer founding Rubber Cheese, a web development agency in 2003.
As MD I grew the agency profitably for over 20 years. Transforming the agency’s success in 2019 by establishing it as the leading web design agency in the visitor attraction sector.
Exiting the agency in 2024, I now support growing agencies in year 2 onwards, to identify their niche and develop long-term sustainable growth.
• Has your agency plateaued and you don’t know how to move it up to the next level?
• Are you stuck not knowing how to specialise or even what to specialise in?
• Do you need an experienced adviser you can discuss your ideas and challenges with?
Discovery Day
Choosing an advisor is big commitment, I get it. This day is designed for us to assess if we’re the right fit, and to understand if the challenges you’re facing are ones I can help you solve.
Monthly Advisory
An experienced agency leader on your team helping you navigate the rollercoaster of agency life. You bring your challenges and ideas, we’ll solve and bring them to life together.
Strategy Development
- Niche development – How to identify your service, sector or vertical niche
- New business strategy – How to put your agency at the heart of your identified niche
- Lead generation strategy – How to generate more leads from your ideal clients
“Working with Kelly has been an absolute game-changer for Vinco. Her guidance helped us clarify our company direction, allowing us to focus on our core strengths and unique offering to clients. With her support, we’ve honed in on what truly sets us apart, which is going to be instrumental in driving our growth over the next 12 – 24 months. I can’t recommend Kelly enough, her support has been invaluable, and we’re now more confident than ever in the path we’re on.”
Victoria Hilditch – Founder Vinco