Grow an agency on your terms. 
Choose profit over pressure.
Put life before work.


Hey, I’m Kelly, and I support small lifestyle agency founders like you to be more profitable while still being there for school pick-up. Powered by a new business process that brings steady leads and strategies to run your agency, so it doesn’t run your life.

Sustainable growth is possible


Some of the biggest shifts my founders make can’t be measured in
numbers, but some definitely can.

90%

increase in Q1 turnover for Orange

56%

increase in annual turnover for Roost

100%

more monthly revenue for Vinco

Build for love, not for sale

The agency bros are wrong – you don’t need a massive team or millions a month to have a successful agency. You don’t need to exit to ‘make it’. The best metric of success is an agency you love.

But, chances are, you might not be loving it yet. Too many agency founders are stretched too thin, MacBook open at all hours, but still not making enough money, wondering if it’s worth it.

But with the right plan, this can all change, and my clients are the proof

Megan repositioned, raised rates, won her dream client and made a ‘second in command’ hire
• Charlotte went from stagnant growth to hitting their 3-year growth goal in 3 months
• Carys achieved a stable pipeline – including inbound leads – in a new, rewarding niche


And this all happened within months of working together, without anyone burning out. In fact, the opposite – feeling happier, clearer and more in control of their agencies and their lives.

Kelly sits on a mustard sofa, leaning forward, wearing a yellow jumper.

Hi, lovely to meet you

Having grown an agency from a kitchen table to the leading name in its niche, I’ve white-knuckled my way through the agency life roller coaster. And since exiting, I’m determined to help founders like you have a much smoother time of it! I’m here to show you that it is possible to do profitable work that lights you up, without letting it take over everything else.

Nano, micro, small agencies. I support founders of the beautifully compact agencies, the ones that make the very foundation of our sector.

My job as an advisor is to get you there with equal parts strategy, critical thinking, and supportive cheerleading. My clients say it’s like having another co-founder (but without giving away half the profits).

Start here to build an agency and
lifestyle you love

Get practical advice, sparks of inspiration, and real stories from powerful,
joyful lifestyle agencies.

Move forward faster like these founders


  • Kelly has a direct, no-nonsense approach and ability to deliver real results. She holds me accountable, provides genuine insight rooted in her own experience, and ensures that everything we work on is practical and results-driven.
    Kelly is 100% in your corner, pushing you to succeed as much as you want to yourself.
    Megan Dorian
    Founder, Orange
  • Working with Kelly has been an absolute game-changer. Her guidance helped us clarify our direction, focus on our strengths and unique offering to clients. We’ve honed in on what truly sets us apart, which will be instrumental to our growth. I can’t recommend Kelly enough; her support has been invaluable.
    Victoria Hilditch
    Founder, Vinco
  • We have rocketed through the last 6 months because Kelly has given us focus and kept that forward momentum going. She has real empathy and understanding of what it’s like to run an agency. She is upbeat, brings great energy and can turn from forward planning to troubleshooting in an instant. Everyone should work with her.”
    Carys Dorritt
    Founder, The Polka

Get a roadmap for the lifestyle agency you, your team and your family need


In a never-ending growth plateau or always circling the same-old problems? Let’s start with a day to get you unstuck,
then I’ll create a roadmap for an agency that supports the life you want to be living. 

Get your roadmap on a Download Day

Move mountains with Founder First Advisory

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Sounds like a breath of fresh air? Something your agency – and life – needs? Let’s chat…

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