What is a lifestyle agency? Well, a bit like quantum computing, it’s complicated. Over the years the term has been used almost like a dirty word. Weekly I hear stories where founders have been told they’re “just” running a lifestyle agency, and often felt looked down on for that decision. The message of growth has…
Most agency founders didn’t start their business because they loved spreadsheets – me included. But ignoring the numbers is one of the fastest ways to lose freedom, joy and end up a busy fool. Tracking your numbers doesn’t have to be over-complicated, you need something that’s clear, consistent and simple to review. Agency founders sometimes…
If you disappeared from your business tomorrow with no notice, no laptop and no handover, what would break first? In this episode, agency advisor Mat Bennett shares the practical steps founders can take to build more resilient businesses and reduce the risk of everything depending on them.
Winning new business is exciting, but your biggest growth opportunity might already be on your client list. Learn how deeper relationships, strategic thinking and consistent value can improve retention and drive sustainable agency growth.
Can a lifestyle agency have 20 employees, a £2m turnover and a four-day working week? Gareth Hoyle believes it can. In this episode of Lifestyle is a Plan, we explore how he’s spent two decades designing an agency around the life he wants to live
Work-life balance isn’t always realistic for founders. Discover why a work-life blend can create a more sustainable, flexible and fulfilling agency life.
You don’t need a dedicated Account Management team to create brilliant client relationships. In this episode, Jo Rogers shares practical advice on retaining clients, growing accounts, and becoming a trusted partner – even in smaller agencies where client management sits with founders or delivery teams.
“Would you start an agency again?” is the one question I’m continually asked.
What if growing your agency didn’t rely on “selling” at all? Ryan Hall shares a different approach – one focused on value, consistency and building a revenue engine that actually lasts.
What happens when you reject the traditional agency model and focus on doing fewer things, better? Lee Sturgess shares how Polar built an international reputation from Essex, and why saying no can be your biggest growth lever.
For years, the £1 million turnover has been seen as the holy grail for agency founders. If you aren’t aiming for it, you’re “just” a lifestyle agency, right?