If you are looking to reposition your agency and potentially niche into a sector, service or both, then there’s multiple factors at play here. Some of this will be driven by data, some by gut feel. Maybe you’ve worked on a few projects in a sector that you’re all excited about? You can see the…
They can be highly profitable and highly specialist. But there’s such a stigma around the term ‘lifestyle agency’ that people are afraid to say that that’s exactly what they want. The message of growth has been pushed so hard in the agency world and in business – that we’re scared to say that’s NOT what…
Putting all your eggs in one basket when it comes to niching can be a little overwhelming, but there’s plenty of ways to test the market before you go all in. Micro-campaigns are the best way to do this. If it’s a niche you already have some experience in, you’ll want to create a ‘proof…
If you are considering entering a new niche sector, these are the three things I would consider before testing the concept. 1. Market Resilience While no sector is entirely immune to economic downturns, some will be more resilient than others. Understanding these things can help mitigate risk. 2. What does your Value Proposition look like?…
Often the perception of a niche is that it can feel too narrow, too restrictive. But the reality is most niche’s are quite broad. Take Visitor Attractions for example. A VA can cover a wide range of venues. From Museum, to Theme Park, Zoo, to Stately Home, Farm Park to Cathedral. Each deemed a Visitor…
Stayed visible. And that means doing all this… And if you’re tied to the office, there’s this amazing new thing called video meetings where you can speak to people face to face over the internet – what a time to be alive.
Hear me out. I’m a huge advocate for niching, but it’s not right for every agency. Pivoting into a sector or service niche, as a medium or large agency is going to be tough. You’ll end up with disappointed existing clients, team and board unrest unless you have a bloody good business case for doing…
I have always had a mentor. They have made a transformational difference to my life. He often describes his role as being my cheerleader, reminding me there’s always someone on your side wanting and pushing you to do ‘the thing’. The thing that’s scary, the thing that feels outside your reach, the thing that’s holding…
I thought running an agency was tough, but then life threw IVF into the mix and things got really wild. Running a business and trying to create a human at the same time is mind-blowingly hard whatever path is yours to follow. What I didn’t realise when the IVF path was the only one available…
When I set out to support agency founders, I didn’t want to be yet another agency advisor pushing growth for the sake of growth. It’s exhausting. I spent time reflecting on my own agency journey. Rubber Cheese was built on the foundations of being a truly great place to be. It was fun, we produced…