Discover your niche, then own it.

Mentoring and niche strategy development for agencies that crave long-term sustainable growth.

Being everything to everyone leaves you instantly forgettable.
Bin the beige.

Identify your ideal clients, differentiate yourself from the competition and become the leading voice in your chosen niche. 

With over 21 years experience in the agency sector, I began my career as a graphic designer founding Rubber Cheese, a web development agency in 2003.

As MD I grew the agency profitably for over 20 years. Transforming the agency’s success in 2019 by establishing it as the leading web design agency in the visitor attraction sector.

Exiting the agency in 2024, I now support growing agencies in year 2 onwards, to identify their niche and develop long-term sustainable growth.

• Has your agency plateaued and you don’t know how to move it up to the next level?
• Are you stuck not knowing how to specialise or even what to specialise in?  
• Do you need an experienced adviser you can discuss your ideas and challenges with?

BOOK A CALL

Services

In depth analysis of your potential niche and the strategy required to establish it. Identify business objectives, potential focus sector or service, and the value delivered to the audience.

Development of marketing and lead generation strategy to support niche development. This includes research of your audience, development of key marketing pieces and lead gen strategy, undertaken by myself and key associates.

You bring your challenges and ideas, we’ll solve and bring them to life together over two 90 minute calls each month.

60 minute advisory sessions. One off sessions for specific advice around your agency challenges, including niching, lead generation, marketing, new business development and more.

“I’ve been feeling pretty overwhelmed lately and uncertain about the direction I’m heading in both professionally and personally.  Being able to candidly voice my ideas, concerns and challenges in a safe space with you was invaluable and exactly what I needed. I feel like my confidence is slowly returning, and you’ve helped shift my focus away from the things outside of my control.  I still have a lot of work to do, but my thoughts are much clearer, and I feel myself more again.”

Cambridge Agency Owner