Project Case Study – Orange.
Inspiring action with bold PR agency Orange
With clear direction and solid processes, Orange powered their way to 90% revenue growth and won their dream client.
KEY SERVICES
- Strategic planning
- Positioning
- Process implementation
- Lead generation strategies
IMPACT
Orange is an award-winning PR and marketing agency known for their bright, exciting and fresh approach to public relations. Founded by Megan, the agency delivers creative strategies that help brands build reputation and grow market presence across their specialist sectors of Health & Beauty, Food & Drink and Lifestyle.
THE CHALLENGE
When Megan got in touch, Orange was caught in a frustrating paradox. It felt like they were making progress and Megan knew exactly what she wanted to achieve, but she lacked the structured approach to sustain momentum.
Megan needed clarity to transform Orange from a busy agency into a strategically positioned specialist that could win premium clients and command higher rates.
OUR SOLUTION
Starting with a clear 6-pillar framework, we replaced Orange’s reactive approach with a structured roadmap that gave Megan and her team measurable objectives and clear direction for every decision.
With a shift in messaging from ‘what we do’ to ‘the problems we solve’, we began to reposition Orange within three high-value sectors; Health & Beauty, Food & Drink and Lifestyle. This was followed with a lead generation strategy designed to suit the interests and capacity of Megan and her team, which balanced activities across networking, thought leadership, partnerships, referrals and targeted marketing to create a predictable pipeline for growth.
To anchor these changes, we worked on Orange’s core values and vision which formed a cultural framework to attract the right team members and clients. I also worked with Megan to establish project management systems, forecasting tools and accountability frameworks that would streamline the operations behind all of Orange’s great work.
In ongoing monthly advisory sessions, we’re building Megan’s confidence as a strategic leader and providing the accountability she needed to keep the energy going.
Orange has transformed into a confident and focused agency that isn’t afraid to pursue the work that excites them most.