Agency versus Attractions Report

Agencies versus Attractions Report – What you both need in the battle for a great relationship.

I spent 20 years building and growing a web agency, eight of those years specialising in the visitor attraction sector. I always wanted one thing from our clients: to be seen as a partner. Trusted with the information we needed to not just meet objectives, but exceed them.

So when I was asked to speak on the topic of agency-client relationships at the National Attractions Marketing Conference, I did a little research of my own.

• I spoke to 6 agencies asking: “What are the top 3 things you wish your clients would do better?”
• I spoke to 10 Heads of Marketing at visitor attractions asking: “What are the top 3 things you wish your agencies would do better?”

What came back was honest, eye-opening, and – frankly, brilliant. This report is a distillation of that feedback, plus insights from my own experience.

If you’re a visitor attraction focused agency, or in a senior marketing role at a visitor attraction, download this report today to start building your best Agency-Client relationship yet.