Project Case Study – Roost.
Pushing forward with established interior design studio Roost
Sustainable systems powered by renewed self-belief saw Roost achieve their first three-year goal in just three months, with others rapidly following.
KEY SERVICES
- Strategic planning
- Leadership development
- Lead generation strategies
IMPACT
Roost is a collaborative interior design studio that partners with forward-thinking developers to create spaces people will love living in. Founded by Charlotte, the studio delivers exceptionally designed homes that balance comfort and style, with cost, durability and long term enhanced value.
specialises in working alongside trusted contractors and experts to realise a property’s full potential.
THE CHALLENGE
When Charlotte and her business partner Jamie first made contact, Roost had reached a plateau that felt both overwhelming and static.
Despite having built the business to a solid foundation with one full-time and one part-time remote employee, they had hit the limits of what they could achieve alone. The business needed strategic direction to move beyond day-to-day operations and achieve their ambitious goals, but they felt stuck without the knowledge or energy to push forward.
OUR SOLUTION
We began by developing a comprehensive strategy that addressed both the practical and psychological barriers to scaling. This included detailed financial forecasting and planning processes, clear operational systems and the leadership capabilities needed to support long-term expansion.
The strategy focused on positioning Roost as specialists in the high-end developer market while maintaining their successful SME client base. We implemented accountability frameworks that ensured consistent progress and prevented the team getting lost in day-to-day delivery.
Ongoing monthly advisory sessions strengthen Charlotte’s confidence as a business leader and help her overcome the self-doubt that was holding the business back. Central to this transformation was developing systems that would allow the founders to work on the business rather than just in it, creating a foundation for sustainable growth and ultimately a saleable lifestyle brand.
With strategic systems in place and leadership capacity built, Roost has shifted into a rapidly scaling studio positioned for long-term success.