Project Case Study – Vinco.
Rebranding for sustainable growth with specialist design agency Vinco
With renewed confidence and clear strategic direction, Vinco doubled monthly revenue and achieved their best year ever.
KEY SERVICES
- Positioning
- Sustainable growth strategy
- Lead generation
- Personal brand development
- Pipeline management
- Monthly consultancy
IMPACT
Sussex-based Vinco was founded by Victoria to deliver honest and transparent marketing services. The agency specialises in creating impact through thoughtful and effective design.
THE CHALLENGE
When Victoria first reached out, she was at a crossroads with the business. After 8 years remaining static, she was seeking effective strategies for growth. Victoria was also looking for support to make important decisions around an upcoming rebrand that would reposition the agency’s services and market focus.
OUR SOLUTION
Victoria needed clarity, confidence and a clear path forward. Complete repositioning from general marketing to specialist design agency helped Vinco target high-value sectors like hospitality and private education where they could command premium rates.
Building Victoria’s personal brand became central to the growth strategy. Through networking, events, speaking opportunities and thought leadership she began establishing herself as the go-to expert in her field. Strategic partnerships and referral systems created multiple revenue streams beyond traditional marketing.
In monthly advisory sessions, we focused on more than just strategy. We built Victoria’s confidence as a business owner. Through pipeline management and understanding the ‘why’ behind each decision, she gained the confidence to increase pricing, say no to unprofitable work and pursue her dream clients.
The goal was to create sustainable systems that would allow Victoria to step back from day-to-day delivery while growing revenue and building the lifestyle agency she envisioned.
Vinco now operates as a confident, specialist agency with clear positioning and sustainable growth systems, demonstrating that lifestyle agencies can achieve exceptional results when they focus on profitability over pressure and build business on their own terms.