Most objections aren’t really objections at all, they’re more like uncertainty wearing a very sensible, risk averse coat. A Pac-a-Mac.  Cost.Timing.Capacity.“Can we come back to this later?” They all sound reasonable. And often they are. But if you treat every objection as a hard no, you miss what’s actually going on underneath.If objections keep showing…

Or to put it better, what’s your point of view? It’s 23 years in agency land for me this year, and the one thing that hasn’t changed in all that time? Agencies still can’t position themselves well. And it is hard, granted. How unique is our brand process, our web development process or the way…