Most founders assume growth and exit are the ultimate measures of success. But when agency owners are asked what really matters, the answers look very different. This article explores why freedom, family, purpose and time are becoming the true markers of success.
Most agency founders didn’t start their business because they loved spreadsheets – me included. But ignoring the numbers is one of the fastest ways to lose freedom, joy and end up a busy fool. Tracking your numbers doesn’t have to be over-complicated, you need something that’s clear, consistent and simple to review. Agency founders sometimes…
Winning new business is exciting, but your biggest growth opportunity might already be on your client list. Learn how deeper relationships, strategic thinking and consistent value can improve retention and drive sustainable agency growth.
Work-life balance isn’t always realistic for founders. Discover why a work-life blend can create a more sustainable, flexible and fulfilling agency life.
“Would you start an agency again?” is the one question I’m continually asked.
For years, the £1 million turnover has been seen as the holy grail for agency founders. If you aren’t aiming for it, you’re “just” a lifestyle agency, right?
The fundamental difference between a Lifestyle Agency and an Agency for Exit is that one is established to support your life now, not later.
Most objections aren’t really objections at all, they’re more like uncertainty wearing a very sensible, risk averse coat. A Pac-a-Mac. Cost.Timing.Capacity.“Can we come back to this later?” They all sound reasonable. And often they are. But if you treat every objection as a hard no, you miss what’s actually going on underneath.If objections keep showing…
Or to put it better, what’s your point of view? It’s 23 years in agency land for me this year, and the one thing that hasn’t changed in all that time? Agencies still can’t position themselves well. And it is hard, granted. How unique is our brand process, our web development process or the way…