They can be highly profitable and highly specialist.

But there’s such a stigma around the term ‘lifestyle agency’ that people are afraid to say that that’s exactly what they want.

The message of growth has been pushed so hard in the agency world and in business – that we’re scared to say that’s NOT what we want, for fear of being seen as a lesser leader, lesser driven, or even an underachiever.

It’s all bull.

You can build a brilliant lifestyle agency that will give you the balance, income and enjoyment you want.

With the foundations for growth or sale IF you want it, not at all costs.

The way to do it?

• Be a specialist.
• In service or a sector, or both.
• Get niche, go granular, be the go to leader in that field.
• Give a shit about something you love and go all in on it.

If you want to work with someone that’s done exactly that – hello 👋 give me a call.