Often the perception of a niche is that it can feel too narrow, too restrictive. But the reality is most niche’s are quite broad.

Take Visitor Attractions for example.

A VA can cover a wide range of venues. From Museum, to Theme Park, Zoo, to Stately Home, Farm Park to Cathedral. Each deemed a Visitor Attraction, but each incredibly different from each other.

It’s the same for Purpose Led Organisations.

That could be a tech company that’s developed a new hearing product. A BCorp that produces sustainable paint, a charity that aims to eliminate child poverty.

Key thing to consider for maintaining flexibility, is the ability for diversification within your niche.

Even within a specific sector, there’s are often sub-niches or segments that can provide insulation against economic downturns, allowing you to spread risk and ensure a more stable revenue stream, even if some segments of the market are affected.

The Wow Company Benchpress data found that:

Specialising brings an increase in fee income of 26%+

And Gross profit of 61%+

Yet only 17% of agencies have a clear specialism or niche.

What’s stopping you?