How to Love your Lifestyle Agency using “Joy” as a Business Driver, with Krishna Solanki
In this episode of Lifestyle is a Plan, I’m joined by Krishna Solanki – founder, creative director and Squarespace Expert behind Krishna Solanki Designs.
Her award-winning studio is known for clear processes, thoughtful design and a confident, friendly approach.
Krishna supports independent businesses, startups, SMEs and agencies with distinctive brands and strong, converting Squarespace websites. Outside the studio, she’s powered by pizza, raising two brilliantly sassy girls, and working her way up the Tang Soo Do ranks as an orange tag.
Building a lifestyle agency around joy
Krishna is a ray of sunshine in the world and actively tracks “joy” as a key founder success metric.
Rejecting the standard agency model of hiring full-time staff, she created a successful associate agency model that gives her the agility and flexibility she craved.
Her story is a great example of building what she needs right now – while keeping choices open for the future.
What you’ll discover in this episode
You’ll discover:
- How the associate agency model works
- Why rejecting the traditional agency model was the right choice for her
- The role building a personal brand has played in her success
- How “joy” can be used as a business driver
- What keeps Krishna focused on high-value design work
- How she manages rapid, opportunistic expansion into new services
If you’re building a lifestyle agency – or thinking about a more flexible model – this episode will resonate.
Listen here
Guest details
Website: www.krishnasolankidesigns.com
Instagram: www.instagram.com/krishnasolankidesigns
LinkedIn: www.linkedin.com/in/krishnasolanki
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Brought to you by
Lifestyle is a Plan is brought to you by me, Kelly Molson – an agency advisor on a mission to support solo founders build the agency they want.
I’m here to show the agency world that “lifestyle agency” isn’t a cop out. It’s the future of sustainable growth.
Join my Lifestyle is a Plan newsletter at kellymolson.co.uk.
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