Client Results – 3Flow Creative.
Finding direction with design agency 3Flow Creative
After 18 years of running on referrals alone, Ronik Pattni and the 3Flow Creative team now know exactly who they are, what they sell and how to go and get it.
KEY SERVICES
- Download Day
- Positioning
- Values and mission
- Business planning
- Accountability and mentoring
- Lead generation strategy (in progress)
IMPACT
3Flow Creative is a creative studio that works with people-first founders to close the gap between how good their business is on the inside and what it looks like on the outside.
THE CHALLENGE
For 18 years, 3Flow ran entirely on referrals. The work kept coming, so they didn’t feel the need to do any other marketing. But underneath sat a worry every agency owner knows: what happens if the referrals stop and the wages still need paying?
The referral network also meant the agency was being pulled deeper into one sector, when what Ronik and the team wanted was variety and the freedom to pick their projects. He knew what needed to change but needed the right strategy to get there.
He’d tried mentoring before and been frustrated by the “well, what do you think you should do?” school of coaching. He wanted straight answers and a roadmap from someone who had walked the same path successfully.
OUR SOLUTION
It started with a Download Day. We got everything out of Ronik’s head and agreed the real first job: positioning. There’s no point building a lead generation engine when you can’t yet say what you’re selling or who it’s for.
Over six months of regular sessions, we worked out who 3Flow really are, then turned that into positioning, values and a mission the whole team stands behind. Ronik discovered what most agency owners do: it’s far harder to do this for yourself than for your clients. My job was to bring the strategy, the honest feedback and help keep up the momentum.
Now the plan is in motion. New brand and website launching this summer, lead generation engine by the end of the year, and a clear goal behind it all: a set number of great projects a year at the right price, a happy team, and holidays without the laptop. In other words, an agency built around the life he wants.