Lifestyle is a Plan Book: The book for creative founders building life-first agency
Lifestyle is a Plan is a rallying cry for creative founders ready to build a business that works for their life, not the other way round.
CALMER™ Framework
Some advisors start by assessing agency performance, I start with you. Because you and your life should come first.
Are we just busy fools, or are we actually making money? With Rich Brett
FinOps advisor Rich Brett explains how agencies can improve forecasting, understand revenue recognition and use financial insight to build sustainable growth.
A different kind of successful exit, with Claire Hutchings
What if a successful agency exit didn’t mean selling up, burning out, or walking away exhausted? In this episode of Lifestyle is a Plan, Claire Hutchings shares a more human, thoughtful alternative – and why mental health, support and a well‑managed wind‑down matter just as much as growth.
Lifestyle Agency vs. Agency for Exit: Which model works best for you?
The fundamental difference between a Lifestyle Agency and an Agency for Exit is that one is established to support your life now, not later.
How to make services so easy to buy, the sales process becomes self‑service, with Joe Daniels
In this episode of Lifestyle is a Plan, I’m joined by Joe Daniels, Buyability expert and positioning specialist helping agency owners and consultants package their services into offers that practically sell themselves.
Nano Day Leeds: A day for mighty‑but‑tiny agencies
Running a nano agency is a special kind of experience.
You’ve got freedom and flexibility, which is brilliant. But you’ve also got no safety net. No head of ops. No new biz person. No backup plan when you’re ill. Everything rests on you.
Building a “career returner” agency model, with Carys Dorritt
In the latest episode of Lifestyle is a Plan, I’m joined by Carys Dorritt, founder of The Polka – a business she built because she couldn’t find what she needed herself.
The rise of small independent agencies with Tom Salmon
In this episode of Lifestyle is a Plan, I’m joined by Tom Salmon, Co‑Founder of Agency by Agency, which provides data and intelligence to the UK’s marketing, advertising, creative and media agency sector.
The unconventional agency model with Ginny Nicholls
In this episode of Lifestyle is a Plan, I’m joined by Ginny Nicholls, founder of Interim Digital, a collective of senior freelancers helping agencies and brands solve business challenges with speed and expertise.